PURPOSE STATEMENT

At Ever Bilena, we believe everyone deserves to be beautiful. 

We are dedicated to creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.

OUR VISION

Our vision is to make Ever Bilena synonymous with best-in-class quality, self-expression, and confidence, driving constant innovation to become the #1 Filipino beauty company worldwide.

Sa bawat sulok ng mundo,
sa bawat tahanan, may Ever Bilena.

OUR MISSION

Creating a beautiful world through innovative and accessible beauty products by:

• Enriching lives through exceptional products that inspire beauty and promote sustainability and well-being;

• Catering remarkable customer experience through innovative products and services; and

• Making beauty accessible, sustainable, and inclusive to all customers.

1000 +
Presence in
retail stores
100000 +
Direct resellers
1000
Employees
# 1
Local cosmetics company
in the Philippines
100
SKUs
1
Brands

FOUNDER & CEO

Dioceldo S. Sy

Dubbed as the Father of Philippine Cosmetics, Dioceldo’s humble beginnings as a messenger to his grandfather’s pomade business has paved the way to the birth of a beauty empire.

Sharpened by his experiences, determination to succeed, and mentoring from tycoons such as Henry Sy and John Gokongwei, Dioceldo established Ever Bilena Cosmetics, Inc in 1983. What started as a nail polish brand soon became a powerhouse cosmetics company – offering a complete range of color cosmetics, skin care, grooming, fragrances, and even home care products.