OUR VISION
We are Ever Bilena
We will be the #1 cosmetics company, bringing beauty
to every Filipino home, here and abroad.
We will be the #1 cosmetics company, bringing beauty
to every Filipino home, here and abroad.
Sa bawat sulok ng mundo,
sa bawat tahanan, may Ever Bilena.
sa bawat tahanan, may Ever Bilena.
OUR MISSION
-
Providing the right products with the right price to the
right customers at the right time; - Making every customer’s experience a delight;
-
Widening coverage and ensuring availability in all
distribution channels; - Maintaining and expanding our consumer brand franchise;
-
Continuously improving operations, systems, and
people competencies
1000
+
Presence in
retail stores
retail stores
100000
+
Direct resellers
1000
Employees
#
1
Local cosmetics company
in the Philippines
in the Philippines
100
SKUs
1
Brands
FOUNDER & CEO
Dioceldo S. Sy
Dubbed as the Father of Philippine Cosmetics, Dioceldo’s humble beginnings as a messenger to his grandfather’s pomade business has paved the way to the birth of a beauty empire.
Sharpened by his experiences, determination to succeed, and mentoring from tycoons such as Henry Sy and John Gokongwei, Dioceldo established Ever Bilena Cosmetics, Inc in 1983. What started as a nail polish brand soon became a powerhouse cosmetics company – offering a complete range of color cosmetics, skin care, grooming, fragrances, and even home care products.
