PURPOSE STATEMENT
At Ever Bilena, we believe everyone deserves to be beautiful.
We are dedicated to creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.
OUR VISION
Our vision is to make Ever Bilena synonymous with best-in-class quality, self-expression, and confidence, driving constant innovation to become the #1 Filipino beauty company worldwide.
sa bawat tahanan, may Ever Bilena.
OUR MISSION
Creating a beautiful world through innovative and accessible beauty products by:
• Enriching lives through exceptional products that inspire beauty and promote sustainability and well-being;
• Catering remarkable customer experience through innovative products and services; and
• Making beauty accessible, sustainable, and inclusive to all customers.
retail stores
in the Philippines
FOUNDER & CEO
Dioceldo S. Sy
Dubbed as the Father of Philippine Cosmetics, Dioceldo’s humble beginnings as a messenger to his grandfather’s pomade business has paved the way to the birth of a beauty empire.
Sharpened by his experiences, determination to succeed, and mentoring from tycoons such as Henry Sy and John Gokongwei, Dioceldo established Ever Bilena Cosmetics, Inc in 1983. What started as a nail polish brand soon became a powerhouse cosmetics company – offering a complete range of color cosmetics, skin care, grooming, fragrances, and even home care products.
