We will be the #1 cosmetics company, bringing beauty
to every Filipino home, here and abroad.
sa bawat tahanan, may Ever Bilena.
in the Philippines
FOUNDER & CEO
Dioceldo S. Sy
Dubbed as the Father of Philippine Cosmetics, Dioceldo’s humble beginnings as a messenger to his grandfather’s pomade business has paved the way to the birth of a beauty empire.
Sharpened by his experiences, determination to succeed, and mentoring from tycoons such as Henry Sy and John Gokongwei, Dioceldo established Ever Bilena Cosmetics, Inc in 1983. What started as a nail polish brand soon became a powerhouse cosmetics company – offering a complete range of color cosmetics, skin care, grooming, fragrances, and even home care products.