EST. 1983
About
Ever Bilena
For over 40 years, Ever Bilena has been the pioneer in the local beauty industry, bringing affordable, high-quality cosmetics to millions of Filipinos. We believe beauty should be accessible, inclusive, and fun.
At Ever Bilena, we believe everyone deserves to be beautiful.
We are dedicated to creating a beautiful world and empowering people to lead beautiful lives that transcend beyond the ordinary.
Our vision is to make Ever Bilena synonymous with best-in-class quality, self-expression, and confidence, driving constant innovation to become the #1 Filipino beauty company worldwide.
Sa bawat sulok ng mundo,
sa bawat tahanan, may Ever Bilena.
Creating a beautiful world through innovative and accessible beauty products by:
- Enriching lives through exceptional products that inspire beauty and promote sustainability and well-being;
- Catering remarkable customer experience through innovative products and services; and
- Making beauty accessible, sustainable, and inclusive to all customers.
- BY THE NUMBERS
EVER BILENA
Local cosmetics company in the Philippines
Brands
Presence in Retail Stores
Direct Resellers
SKUs
Employees
- MAN OF THE HOUR
DIOCELDO
S. SY
Dubbed as the Father of Philippine Cosmetics, Dioceldo’s humble beginnings as a messenger to his grandfather’s pomade business has paved the way to the birth of a beauty empire.
Sharpened by his experiences, determination to succeed, and mentoring from tycoons such as Henry Sy and John Gokongwei, Dioceldo established Ever Bilena Cosmetics, Inc in 1983. What started as a nail polish brand soon became a powerhouse cosmetics company – offering a complete range of color cosmetics, skin care, grooming, fragrances, and even home care products.
He is known for:
- CEO & FOUNDER - EVER BILENA COSMETICS, INC
- TEAM OWNER - BLACKWATER ELITE
- FORMER PBL CHAIRMAN
- ASIA CEO ENTREPRENEUR OF THE YEAR 2018
- MVP BOSSING AWARD 2018
- MEDIA
ABOUT
OUR FOUNDER
- AWARDS
YEARS
OF BEAUTY EXPERTIES
Frequently asked
Questions
What is Ever Bilena Cosmetics?
Who founded Ever Bilena Cosmetics?
Ever Bilena Cosmetics, Inc. was founded by Filipino entrepreneur Dioceldo S. Sy in 1983. From its beginnings in nail polish, the company has grown into one of the Philippines’ established beauty and personal care companies with multiple brands serving the local market.
Is Ever Bilena a Filipino-owned company?
Yes. Ever Bilena Cosmetics, Inc. is a Filipino cosmetics company founded in the Philippines. Its vision is to make the brand synonymous with best-in-class quality while creating innovative beauty staples. The company focuses on exceptional products, remarkable customer experiences, and making beauty accessible, sustainable, and inclusive for all customers.
What other beauty brands are part of Ever Bilena Cosmetics?
Ever Bilena Cosmetics, Inc. is home to Ever Bilena, Careline, Spotlight Cosmetics, Hello Glow, Ever Organics, Hyaloo, Blackwater, and BW Women. Its brand portfolio spans makeup, skincare, grooming, fragrances, and personal care, with each brand serving distinct consumer needs and beauty categories.
Where are Ever Bilena products manufactured?
Ever Bilena products are conceptualized and tested with Filipino consumers and the Philippines’ tropical climate in mind, then brought to life through a network of global beauty manufacturing partners selected for their expertise across different product categories. Products are manufactured in leading beauty markets including South Korea, Germany, China, and Indonesia, with select products also made in the Philippines.
Has Ever Bilena won any beauty awards or industry recognition?
Yes. Ever Bilena and its group of beauty brands have received recognition from major Philippine beauty, retail, and consumer platforms. Recent highlights include back-to-back Cosmetic Brand of the Year wins at the 6th and 7th VP Choice Awards in 2025 and 2026. Ever Bilena has also received multiple Watsons awards, while products from Ever Bilena Cosmetics’ brands have been recognized by Mega Beauty, Cosmo, Metro, Preview, and Lazada Beauty Awards among others.
Are Ever Bilena products cruelty-free?
Yes. All Ever Bilena Cosmetics products are cruelty-free and are not tested on animals.